World of Choices 2018


Once a year, Junior Achievement Central Alberta, who provides opportunities and mentorship to promote entrepreneurship and career planning in youth – a cause near to our hearts – gathers to put on an event called “World of Choices”. The event gathers dozens of potential career mentors, and hundreds of central Alberta youth and puts them together to talk about the future. This year, World of Choices was held at the Holiday Inn in Gasoline Alley, In Red Deer County.

Symbra had three representatives at the event – Dwayne Holland as MC, Jonathan Strome mentoring on entrepreneurship and Brian Olstad mentoring on Design & Communications. While Dwayne told Dad jokes, kept us all on task and controlled who ate first, the mentors coached 6 different groups of 8 teens on what makes their respective category tick.

We were also treated to the inspiring story of Kristi Lay, 2016 Rio Olympics Bronze Medalist in Team Pursuit Cycling. Her story of overcoming injury, transitioning from Speed Skating to Cycling and perseverance resonated and inspired. Many thanks to Kristi for making the trip.

Jonathan encouraged the kids to find out what they are good at, or become good at something. After that, don’t be afraid to fail, to do the things that are hardest or even work for free to get a toehold to start the climb to success. In other words … get to it!

Brian, on the other hand got overly excited talking about “Design Thinking” solving world problems and drawing cartoons. Students asked about school choices, what do do for summer jobs and where to start. In a nutshell: take summer jobs at print shops to get your feet wet, and understand that software is only one piece. Successful designers know that solving problems and creativity trump software.

This is a big day, and we’ll be sure to be present in 2019. For more information, check out the Junior Achievement website.

Let’s connect do discuss your solution:

I have been in business for …

I could use help in the following (check all that apply)

14 + 15 =


108, 548 Laura Avenue
Red Deer County, AB  T4E 0A5