Diversifying a currently stable business into cutting edge new channels that will revolutionize your current industry.
Ecotree was a profitable tree service, but the dreams were bigger: building a company that Recycles, Repurposes, Replants & Rebuilds. Consumers want more from Urban Agriculture products, live edge decor – tables, wall units, shelves and more. They also want opportunities to live out their story into simple things like tree removal by building and repurposing those trees.
To bring order to the tangle of ideas and opportunities – we first isolated and entrenched the core purpose of Ecotree. Through our CORE readiness process, we build out a full brand strategy including purpose, vision, mission & values, audiences, and brand story.
Ecotree was a profitable tree service, but the dreams were bigger.